Case Study: Art Florentyna
Approach
- New Design System for Visual Consistency
A new design system was integrated to ensure visual consistency across blog articles and marketing pages. This cohesive design enhances user experience by creating a unified and professional appearance, making navigation and engagement more intuitive for visitors.
Special Features
- In-Article Call to Action for Discovery Call
Strategically placed calls to action (CTAs) were embedded within blog articles, prompting readers to schedule a discovery call. This direct approach facilitates immediate engagement from visitors who are already invested in the content, providing a seamless transition from information consumption to actionable steps.
- In-Article Call to Action with a Lead Magnet
In addition to the discovery call CTA, another CTA offering a free eBook guide was included within articles. This lead magnet serves as an incentive for visitors to provide their contact information, thus entering the lead funnel while gaining valuable resources related to their interests.
- Discovery Call Booking Widget
A discovery call booking widget was added to the website to reduce friction in the email communication process. This widget allows prospects to easily schedule appointments directly through the website, minimizing the need for back-and-forth emails and aligning with different time zones more efficiently.
These steps collectively aim to streamline the conversion process, reduce drop-offs due to email communication issues, and enhance the overall user experience, thereby improving the form completion rate and increasing the conversion of prospects to paying customers.
